I didn't start out as a trainer. I started out as someone who had struggled with her weight and her relationship with food since she was a teenager, and who had tried every quick fix there was, and invented a few. In 2004 I decided I needed something other than another diet. I got real help, hired a trainer, and learned nutrition and strength training properly. For the first time I was healthy, in my head as well as my body.
I went on to compete in natural Figure and earned my pro card in 2009. From the outside I looked like the picture of health. Behind the scenes I was running on perfectionism, rigid food rules and too much exercise, which is its own kind of unhealthy. Becoming a wife and a mother changed that. Pregnancy, a demanding career, and raising a daughter with complex medical needs left no room for a plan that only works when life is perfect. A few hard years, including a serious diagnosis of my own, taught me that a body is something to take care of, not something to punish. I went back to what I'd studied all along: balanced nutrition, strength, movement, recovery, and looking after the whole person.
In 2014 I left my full-time career to build this business, and since then I have worked on both the private coaching and corporate sides of this industry. One client at a time, I have coached thousands of women. On the corporate side, I have spent more than ten years designing workouts, nutrition content and supplement formulations alongside doctors and manufacturers, and speaking to audiences of up to five thousand people.
What I learned doing both is that almost nobody fails for lack of information. They fail because the plan was built for someone with a different calendar, a different body and a different set of responsibilities.
So that is what I do now. I take what you already know, add what you do not, and fit it into the life you are actually living. I have an MBA and I run this as a real business, which mostly means I will be straight with you about what works, what does not, and how long it will honestly take.
